Pantera Creates Its Own Beer With Dallas Brewery Texas Ale Project
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We know you don’t need an excuse to go to Walk or Cowboys from Hell, but the Texas Ale Project gave us the perfect opportunity to partake in our favorite Pantera songs.
The Dallas-based brewery will be releasing Pantera Golden Ale on March 1st, which they are collaborating with the legendary heavy metal band on the 20th anniversary of Pantera’s album Reinventing the Steel and the 30th anniversary of the timeless hit “Cowboys from Hell” launched. ”
Although Pantera rose to worldwide success with several gold and platinum albums in the 90s, they came from Arlington and never forgot their roots. So they turned to the Texas Ale Project to work with them to create their first beer.
Kat and Brent Thompson, the couple who co-founded and ran the Texas Ale Project with David Stevens, were thrilled when Pantera contacted them in early 2020.
“We got that first email and my face fell on the floor,” recalls Brent. “They are such a legendary band that changed the music like they did and created a sound that really hadn’t been heard before. I was super pumped and couldn’t believe it. “
“He couldn’t believe they wanted us to brew the first Pantera beer for them,” adds Kat.
After the initial surprise wore off, the team talked about it and realized that it was a perfect fit. Sure, there’s the obvious connection between heavy metal and beer, and the Texas Ale Project has other beers related to music. Their award-winning beer “100 Million Angels Singing” is a reference to the Johnny Cash song “The Man Comes Around”.
“It was a match that made sense,” says Brent.
The brewery worked with band members Rex Brown and Philip Anselmo on the taste and graphics of the resulting Pantera Golden Ale (5.4% ABV), which they describe as “crushable with a clean finish and brewed with Cascade and Citra hops.” .
“It’s a lighter beer,” says Kat. “We kicked out a few different styles, but ended up going for the golden ale. This was something that resonated with the band because they used to drink lighter beers and wanted it to be accessible to everyone. ”
“It’s a beer that you could have a few at a heavy metal show and not fall over,” says Brent.
“It’s a beer that you could have a few at a heavy metal show and not fall over.” – Brent Thompson
The Texas Ale Project is particularly concerned with the way they brew their beers and is a firm believer in the tried and tested multi-stage mash brewing method.
Kat says they deviated a little from their normal element with the artwork to accommodate Pantera’s style. One thing that was important to both sides was the “Born and Brewed in Dallas” stamp on the side of the beer, which recognized their common roots in Dallas.
“We took a lot of creative licenses with us to go beyond what we would normally use as core design,” says Kat. “It was a mix. We built in our logo elements, and they brought in their logo, color and design elements. “
This may not be the last time we hear about the Texas Ale Project that tickles our musical fantasies. Kat and Brent say they enjoyed working together so much that they’d love to do more in the future.
“There is a lot of work behind it. It’s a partnership and we had to make sure we were all happy with it, “says Kat.” We had to bring two different units together, but I like this challenge. It’s fun to see how it all comes together. “
You can be the first to try Pantera Golden Ale at the March 1st launch party. Although Brown and Anselmo won’t be there in person, they’ll be invited for a Q&A session.
400 tickets will be sold and the event will be split into two sessions to comply with COVID-19 restrictions. If you purchase your tickets before February 9th, you will be able to submit a question that will be considered for the Q&A session.
DJ Souljah will be the DJ and presenter of the night, giving you the chance to have a beer while enjoying Pantera hits mixed in with other music. Freebies include Reinventing the Steel CDs and other limited edition goodies like Pantera and Texas Ale Project Collaboration Pint Glasses and T-shirts. Cane Rosso created its own Pantera pizza for this event.
For those who don’t get a chance to join the party – we understand there’s a pandemic and all that – you can still attend privately. Pantera Golden Ale will be available as a draft in Dallas restaurants and bars, as well as canned in local grocery and liquor stores.
So grab a six-pack and relive your glory days. Fair warning this beer could cause headbanging though.
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