Newly Launched Food and Drink Concierge Dabble Dallas Wants to Resuscitate the Restaurant Industry » Dallas Innovates

On March 16, 2020 the gastronomy changed irrevocably. With most of the kitchens temporarily closed, Dallas’ dynamic dining experience screeched to a halt. But Dallas transplanted Katherine Brunner, and Taylor Jacobs quickly realized that there might be something they could do about it.

Brunner and Jacobs were inspired to showcase the best places Dallas has to offer and set out to revitalize the local food and beverage industry with their own startup. The idea was to motivate Dallasites to try out hidden places in the city that had been badly hit by the pandemic.

The result was a technology-based platform that encourages the community to deviate from the norm while optimizing restaurant brand awareness.

Dabble Dallas is a subscription-based service that offers paying members exclusive packages of free food and drink across the region. Unlike similar startups, Dabble curates its package of completely free items as opposed to buying a one-get-one deal where you have to do something to redeem your feature.

Here’s how it works: Once you’ve signed up for membership on the Dabble website, you will receive the Dabble features by SMS on the first of each month. Each month, locals are invited to try 2-3 restaurants with a $ 60 minimum guarantee on featured items. Brunner and Jacobs say this is an extraordinary experience coupled with great value for money.

With the entire city as their office, the duo diligently researches restaurants before the partnership. Co-founder Taylor Jacobs says that’s because their partners play such a huge role in how the brand is perceived. It is important for the Dabble team to promote different locations with a fun environment to ensure a memorable experience.

“We pick places that we want to go and that we think our colleagues will really enjoy,” Jacobs told Dallas Innovates.

Since its launch in December, Dabble has not only partnered with hip restaurants like Las Palmas and Tulum, but also with popular spots like Hero in Victory Park.

While one of Dabble’s main draws has been the puzzle of partnership announcements, members can expect future packages to include features OAK’D BBQ, Crumbl Cookie, and Greenville Avenue Pizza Company.

Currently, Dabble does not charge a marketing fee to restaurants. Rather, it is the traffic and the success of the partnerships that have enabled Brunner and Jacobs to put together a team of 17 social media influencers to create a vibrant, innovative and urban corporate culture.

The team’s growth philosophy is based on trust, honesty and flexibility and has given them the strength to stay focused in these unprecedented times.

“COVID-19 has definitely proven to be a challenge,” Jacobs told Dallas Innovates. “But where there are many problems, there are still more options.”

The pandemic has provided Dabble with an opportunity to help build customer loyalty while nurturing the community at a time when it seems like there aren’t any. The rapidly changing environment has allowed the co-founders to prioritize discovery and validation while developing their product based on their customers’ needs.

“We want to be a constantly evolving company that is constantly in the learning and discovery phase,” says Brunner. “Customer discovery and validation were our two main priorities in designing the Dabble Dallas concept. If we don’t keep changing our service, we’re not doing something right. “

Dabble is ready to move forward with the times and has big plans for the future.

By October 2021, the team is hoping for an app that will provide dabblers with a variety of resources, such as: For example, viewing and redeeming monthly packages and interactive tools that other dabblers can use to communicate. The team plans to make Dabble a trusted food and drink entertainment resource for local residents over the next year before expanding to other cities.

The co-founders believe young professionals want to discover Dallas, but they just don’t have the time to do their own research. Dabble plans to fill that void and bring the city to life.

Brunner and Jacobs invite those interested to click here to register with the code “Dying2Dabble” and receive a 50 percent discount on their first package.


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