Mac Engel: Dallas Cowboys, Arlington want another Super Bowl run. Here’s what stands in the way. | Sports
When the AT&T Stadium opened in 2009, nobody could predict that DFW would host the same number of Rose Bowls as Super Bowls by 2021.
By the end of 2022, DFW will host more WrestleManias than Super Bowls.
Shortly before the stadium opened, cowboy owner Jerry Jones said he was in “the business of doing super bowls”. But the cowboys who run super bowls reach them almost as well.
Ten years after hosting one of the most unfortunate and troubled Super Bowls of all time, Arlington is no longer on the agenda.
“(The Cowboys) asked us (Arlington) if we wanted to go back after the Super Bowl, and we definitely do. We are ready to mobilize, “said Jeff Williams, Mayor of Arlington, in a telephone interview. “One of the most common questions I get is when we get another Super Bowl. I think north Texas is ready to get it back.
“We organized all the other major events. We have risen to become the entertainment and sports capital of the nation. We can handle the big events. We want another chance to show that we can, because we can. “
Despite this compelling sales pitch, the NFL, which gives Arlington another Super Bowl, is by no means a given.
The AT&T stage is not the problem.
This is between Jerry and the NFL. There’s nothing Arlington, Dallas, or Fort Worth can do.
“We will always be involved in bringing the Super Bowl back to North Texas. Over the past 12 years, AT&T Stadium, the NFL’s largest venue, has shown it is worth hosting the biggest and best events in the sports and entertainment world, ”said Stephen Jones, vice president of Cowboys, in a statement to the star telegram.
Aside from the Republican National Convention, the AT&T Stadium has hosted almost every major event on the American sports calendar (don’t believe the Democrats are coming here).
“We know the NFL has a process and an up-to-date queue for future locations, but we will continue to actively participate in the presentation of our stadium and region as the future host,” said Stephen Jones. “We understand and appreciate the fact that the NFL is maximizing interest in the Super Bowl by moving the game to so many of our league’s major markets that it is only to make the game more valuable and attractive and to attract fans in places all over the world to offer land a taste of the Super Bowl experience. “
Previously, one of the barriers to hosting another Super Bowl was that the NFL wanted Jerry and the Cowboys to give up a home game to play in the NFL’s London series.
Jerry has no problem with the cowboys playing across the pond, provided they’re the “guest” team.
He’s not giving up a home game for the obvious reasons: this is one less game with guaranteed earnings. That’s a game fewer than 90,000 fans paying for tickets, parking lots, hot dogs, beer and goods.
The DFW section can make millions from hosting a Super Bowl, while the cowboys don’t make much.
If he agrees to give up a home game and let the NFL showcase its most prized franchise in Europe for a few days, Arlington could magically surpass the Super Bowl line.
No further Super Bowl is currently planned for DFW. The NFL has selected locations for Super Bowl 56 in ’22 (LA), Super Bowl 57 in ’23 (Glendale, Arizona), and Super Bowl 58 in ’24 (New Orleans).
Since Arlington hosted the game on February 6, 2011, no city has hosted the Super Bowl twice.
That will change soon. Glendale hosted in 2015 and New Orleans 13. Miami hosted in years 10 and 20.
Expect Los Angeles and now Las Vegas like Miami, New Orleans and Glendale to be given preferential treatment. More reliable February weather and places built for tourism make all of these cities more attractive.
The hope was that when the AT&T Stadium opened in 2012 it would join the NFL’s unofficial rotation.
As many cannot forget, we were hit by the Green Bay weather while hosting the Super Bowl in 11 between the Packers and Steelers.
Snow. Cold temperatures. Wind. Ice.
Usually this stuff melts around a day. But a “Canadian summer” came seven days before kick-off and only melted and thawed the afternoon before the game.
“I’ve lived here all my life and we’ve never had weather like it was then,” said Williams. “That’s not normal at all.”
The AT&T Stadium also struggled with its notorious headquarters fiasco, which resulted in a class action lawsuit and $ 76,000 settlement.
Since that Super Bowl came and went, Arlington has added new hotels, a new baseball facility, and entertainment district, Texas Live !, a few hundred yards from the East End Zone of AT&T Stadium.
“We’re building a lot around what makes Arlington an even better Super Bowl destination,” said Williams.
Arlington spent / built whatever it took to lure the Super Bowl back, and now the rest is between Jerry and the NFL.
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