Late-night desserts from Insomnia Cookies coming to 2 Dallas neighborhoods

A late-night cookie delivery company founded in 2003 in founder Seth Berkowitz’s dormitory at the University of Pennsylvania made it to Dallas. Insomnia Cookies opened today in Deep Ellum. A store in Victory Park is expected to open in March.

Shops deliver from Sunday to Wednesday until 1 a.m. and Thursday, Friday and Saturday until 3 a.m.

Since Berkowitz launched his dormitory idea, the company has grown into a 175-branch business that also offers nationwide shipping. Insomnia already has stores in Fort Worth near the TCU. and in Denton, near UNT and TWU. Insomnia also operates in other Texas university cities such as College Station, Huntsville, Lubbock, and Nacogdoches.

The stores in Deep Ellum and Victory Park will be first and second in Dallas.

A press release said Deep Ellum has been targeted for its art, music, and culture – and because it’s a place ripe for “nighttime cravings.”

Insomnia is likely to be a competitor to Tiff’s Treats, the Texas-based cookie delivery company founded in 1999.

Insomnia sells packs of biscuits in denominations of two, six, 12, 24, 50, or 100. In addition to chocolate chips, M&M, Snickerdoodle and sugar, Insomnia sells some unexpected biscuit flavors like vegan gluten-free chocolate chips and double chocolate mint.

The Deep Ellum Store sells Valentine’s Day options like red velvet biscuits and heart-shaped biscuit cakes.

Insomnia Cookies in Deep Ellum, open February 10, 2021, is located at 2656 Main St., Dallas. The Victory Park store is located at 2400 Victory Park Lane, Unit C30, Dallas.

For more food news, follow Sarah Blaskovich on Twitter @sblaskovich.

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