La Norteña’s Tortillas Help Make Dallas Tacos Great
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Some might say the basis of a great taco is the tortilla.
When Luis Perez opened Tortilleria La Norteña in Oak Cliff in 2014, he wanted to make a tortilla that would remind him of the one his mother served him as a child in the northern Mexican state of Sonora, which has its own style of tortilla.
“For me, the Sonoran style is the only way,” says Perez. My earliest memories as a child are tortillas de harina [flour] and Frijoles [beans]. It’s embedded in my brain. Growing up like my mom made them was a real joy.
“The right way to mix, the right amount of Manteca [lard] and milk and the right way to rest and stretch. It takes time, patience and a lot of love for those who will eat them. ”
Perez entered the tortilla market and continues to grow the brand to make it one of the best tortillas in Dallas and Texas.
These do not use yeast, baking powder or other “fluffers”. After refining the recipe, he found a way to mass-produce great tortillas that are used by several restaurants and taquerias in Dallas, Austin, and Houston.
Some of the best flour tortillas in town
Even if you don’t know the name La Norteña, you have likely eaten their tortillas in places like Trompo, Tacodeli, El Come Taco, Norma’s Cafe and many other places in Dallas.
“Tacodeli has always enjoyed working with Luis and La Nortena and we are very proud of our friendship over the years,” says Roberto Espinosa of Tacodeli. “He has a practical, local entrepreneurial spirit and makes a very high quality product. His tortillas taste as homemade as they are homemade, they are delicious. “
While most Texans are used to fluffy flour tortillas, the La Norteña tortillas are another great option for tacos, quesadillas, or burritos. While the tortillas aren’t thick and fluffy, they don’t break when folded around valuable protein.
One reason for this is the cooling process that is carried out before the tortillas are packed. The tortillas are refrigerated so they stay flexible, and they stay that way when reheated and eaten.
La Norteña also sells tortillas to the public; You can call or go to the Oak Cliff location and purchase packets of 20 tortillas.
If you need tortillas for your family breakfast or for a larger event, La Norteña welcomes walk-in customers (who must follow the COVID-19 protocols posted on the door). Staff recommend collecting your order for easy roadside pickup.
Norteña sells flour tortillas, wheat tortillas, and blue and yellow corn tortillas. Perez offers a contactless delivery service to its commercial customers (no other delivery service is currently available).
Perez said when the pandemic broke out, he and his staff had to evaluate the business and make some changes to stay afloat.
With most of his customers being taquerias, restaurants and hotels, he saw a sharp decline in business. All of his employees were able to remain busy, but working days were cut and schedules changed based on orders and business needs.
La Norteña is on West Davis Street in Oak Cliff.
“It was a very emotional ride. At the beginning of the pandemic, we had to reduce our operating hours due to a lack of orders. At some point we took a whole week off. It was very scary for me to think about an exit strategy, but given the situation, it was necessary, ”says Perez. “Because of the size of our company [the Paycheck Protection Program] didn’t even look at us.
The pandemic forced him to work on his website and other digital platforms that he is expected to use for orders in early 2021.
And when excellent tortillas aren’t enough, when Perez isn’t working on his primary tortillas business, you can listen to him as a Spanish radio station for the Dallas Cowboys. Perez has been in broadcasting for over 20 years and has left all outlets but the Dallas Cowboys to pursue his passion for making food.
“Tortillas is my foundation,” he says. “But in the end I want to give people good food.”
Tortilleria La Norteña, 3215 W. Davis St. (North Oak Cliff). 214-337-0220. Open Monday to Friday from 6 a.m. to 3 p.m. and Saturday and Sunday from 8 a.m. to 3 p.m.
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