Hard Charging Coffee Haven to Open New Shops in Uptown Dallas, Fort Worth — White Rhino is Spreading With New Perks
W.hite Rhino Coffee first conquered the North Texas scene in 2007 with a coffeehouse in Cedar Hill. A decade later, a second White Rhino opened in Red Oak and another store in Waxahachie in 2018.
The next expansion came in 2020 when owners Chris Parvin and The Parvin Group launched two more new coffee shops – in Bishop Arts and Arlington.
Next up, White Rhino Coffee is preparing to open two more new cafes this spring. The first in Uptown Dallas at 2909 Thomas Avenue is slated to open in mid-March. Another will open in Fort Worth in May, taking over the former Potbelly room at 1201 8th Avenue on the corner of Magnolia.
Both new White Rhino Coffee Shops are a bold move, entering an area that is already full of other independent shops and corporate coffee brands. On the other hand, if you’re an endangered species with an imposing tusk like the White Rhino, you may be up to the challenge.
“Coffee is a billion dollar business,” Parvin told PaperCity Fort Worth. “We only play against ourselves. Since opening 13 years ago, our brand loyalty has grown steadily, and we are ready to push the tent legs out and expand the brand. “
Pavin has always focused on three key areas for success: product (quality coffee and food), place (nice and clean coffee house environment), and people (customer service is paramount).
The hash brown Benedict on the brunch menu at White Rhino Coffee.
Some White Rhino Coffee Shops have more extensive menus than others. Some offer bistro-style lunches served between 11am and 2pm on weekdays (including sandwiches and salads) and even a full brunch menu on Saturdays and Sundays from 7am to 2pm (including filled French toast with mascarpone and compote, and hash brown benedict )). Other white rhinos stick to a quick bites menu of breakfast tacos and pastries.
Typical coffee drinks include German chocolate with chocolate, almond and coconut as well as the mint state with mint, white chocolate and vanilla. There is also a nice selection of specialty hot and iced beverages to sip on.
A new signature room
When the Uptown Dallas White Rhino opens, it will occupy the former Londerer pub. That means two floors and an area of 4,000 square meters.
“I’m very excited about this,” says Pavin. “We bought it over a year ago and have been renovating it since then. There will be an upper and a lower terrace and a full menu. “
The new Uptown Dallas Shop will also be the first White Rhino Coffee Shop to add alcohol to its menu. Think brunch mimosas. Then there are plans to include alcoholic beverages in all White Rhino menus.
“It won’t change the feel of the rooms at all,” says Pavin. “It’s just another thing we can offer our customers.”
Inside White Rhino Coffee’s newest Arlington coffeehouse.
Dallas tweed coffees are currently used as White Rhino’s house beans. That will change when the company opens its first convent on 1607 Fort Worth Avenue (near the Belmont Hotel) over the next several months. You’ll see the first White Rhino roasts show up later this year, and they’ll become the house roasts next year.
“After all, the monastery hopes to offer cupping courses to the public,” says Parvin.
And this coffee expansion is only just beginning.
White Rhino is in the final lease phase to add a new coffee shop in downtown Dallas. Pavin also has his sights set on opening a second Arlington coffeehouse and is even exploring a drive-thru concept at a Midlothian kiosk.
Soon we could find ourselves caught up in an onslaught of white rhinos galloping over the state of Texas. Bring many advantages.