Dallas sushi gem Oishii gives Plano what it craves: its own location
One of the most famous sushi restaurants in Dallas is expanding north: Oishii, which has been a sushi fanatic spot on Wycliff Avenue for nearly two decades, is opening a location in Plano.
The restaurant will be located on 8448 Parkwood Blvd. opened in a mall at the intersection of SH-121.
According to General Manager Fabian Hernandez, they aim to open in early summer.
“We were hoping we could be open by May, but with a slowdown in the permit process, it will likely be June,” says Hernandez.
Since 2003, Oishii has been a neighborhood sushi restaurant and a hidden gem, as well as a showcase for the sushi chops and superb hospitality from Chef Thanh Nguyen, who previously worked at restaurants like Nakamoto in Plano and Steel in the Oak Lawn before joining Took over former Vietnamese buffet on Wycliff Avenue and opened its own space.
In 2019 he decided to expand and opened a second location at 5627 SMU Blvd., partly as a place where he could offer a platform to his nephew and chef Tri Tran.
At that time, Nguyen brought in Hernandez, a certified sommelier at the Court of Master Sommeliers who had worked at high-end steakhouses like Pappas Bros Steakhouse, Ocean Prime, Capital Grill, and Nana, as well as the Harwood group, and helped bring Dolce Riviera to life to open.
The two had worked together at Steel and bonded to keep in touch throughout their careers.
Hernandez brought in an experienced team to improve service and implement a new beverage program offering boutique wines, fine sakes and craft cocktails that complement Oishii’s sushi and Pan-Asian cuisine.
“We opened Oishii at SMU and also in LaVui, and I’m kind of proud of that,” he says. “We’re very down to earth, we’re not ostentatious, but we love hospitality.”
Oishii is popular for a variety of reasons including its imaginative buns, the hospitality of its staff, and its wide menu of not only sushi but also Vietnamese and Chinese dishes, including basic Asian favorites like orange chicken.
“We have a full sushi menu and another 25 specialty rolls and then a whole pan-Asian menu. So it’s like three menus in one,” says Hernandez. “We’ve also seriously added all types of bottles to our wine list, it’s fun and geeky and has lots of great surprises.”
Going north was a breeze.
“I can’t tell you how many times a week we hear from customers who visit our Dallas locations and say they drove 20 minutes to eat,” says Hernandez. “It’s wonderful that they’re coming in, but we realized, wow, we have to open a location there.”
The new location will follow Oishii’s pattern of being close to, but not in, locations with high rents and cheap access to a freeway.
“We avoid the obvious super-high-end locations because the rent is twice that,” says Hernandez. “For example, our location near SMU is in a nice area, but it’s not a prime-time location. That way we can keep prices reasonable.”
And like the SMU location, the new Plano restaurant also has what everyone wants these days: a large terrace. “With the fulcrum of COVID-19, everyone wants outdoor seating, which is a must,” he says.