Dallas family launches new fashion brand tailored to teenage boys
Somewhere between the “boys” and “men’s” sections lie today’s teenagers – still growing, difficult to fit, but with their own sense of style. With this in mind, a family from Dallas started d.RT – a collection of bespoke clothing, t-shirts, joggers, jackets and accessories for young men.
D.RT (pronounced “dirt”) is the creation of 17 year old Dylan Robert Thompson, his sister Paula Brunson and her husband Brian Brunson who say they wanted to “fill a void in the market with designs for young men who appreciate fashion and at the same time offer parents added value. “
Innovation was key to achieving both of these goals. The collection had to withstand the life of a teenager and grow with rapidly growing 10-18 year olds, they noted. For this reason, a signature suit jacket has a whipstitch hem for an adjustable sleeve length. A pair of trousers contains a loop and button system for an adjustable hem.
They even created a fit guide for specific categories within the collection – bomber jackets, quilted jackets, performance hoodies and more.
Parents will appreciate that all fabrics, including bespoke items, are washable and wrinkle free. Most of the pieces in the collection range from $ 50 to $ 350.
“As an athlete, we have to wear suits before the game, and since I’m still growing, I bought one or two suits a year,” said Dylan, who is from Alberta, Canada. “With d.RT we really wanted to create a suit that grows with you and is durable by being machine washable and wrinkle-free.”
But there’s more to it than the clothes.
The trio also wanted to create a diverse community for young men, an often overlooked fashion and lifestyle demographics. Paula and Brian Brunson, who raise three boys in Dallas, want d.RT to give young men a positive message about pride in their looks. A blog on the brand’s website will reinforce the message, they say.
“Our family is very diverse and Paula and I have three multiethnic boys, which makes diversity a driving force behind our brand,” says Brian. “With d.RT we wanted to create a positive and integrative community for young men who are not only looking for fashion advice, but are also looking for a resource for the challenges of life.”
The founders said they noted a lack of peer influence for teenage boys outside of celebrity, sports, and entertainment. So they set out to create a collection that would take a youthful yet sophisticated approach to dressing young men – the next generation of men.
“Our family has long been talking about developing a clothing brand for this age group, and it’s so exciting to see our vision come to life,” says Paula. “My younger brother Dylan really was the inspiration for the brand and we are delighted to have not only a clothing line but also a resource for our young men, our next generation of leaders.”
The entire d.RT collection will be available from November 11th in the USA and Canada at www.shopdrt.com.