Dallas Couple Offers a Caribbean Twist at Fit Juice Bar
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Entrepreneurship and a love of the Cayman Islands are just two of the common bonds between Krycel and JD Perkins.
Together, the couple have opened gyms and wellness programs for businesses, as well as restaurants that focus on healthy foods and beverages. Her latest is the Fit Juice Bar, which opened in Dallas last October.
JD grew up in Dallas and attended Skyline High School before a family moved to Grand Prairie. Sports scholarships took him to Tyler Junior College and Tarleton State University in Stephenville, then on to Lamar University in Beaumont, where he specialized in exercise physiology and nutrition.
Both he and Krycel have traveled and worked overseas, and both wanted to bring the flavors of the Caribbean to their fitness and wellness businesses.
Although it’s a small space, the Oak Lawn spot has room for the social distance of about 14 customers, and there is room for 14 more on the patio.
Visitors from nearby hotels stop by, and the juice bar already has many regular customers. Grab-and-go was a strength for its business model, and shipping also plays a role.
“The biggest advantage during this time was online ordering, which makes collection easier and allows us to serve and ship to our long-distance customers,” says JD.
A juice cleaning from Fit Juice Bar
Courtesy Fit Juice Bar
Many of these customers order juice cleansing packs. A cleansing pack contains six daily juices with a combination of vitamins A to K. The cleansing packs can be purchased for a period of two to seven days. There is currently a 30% discount.
Customers don’t have to commit to one cleanse to enjoy the diet in a tasty way. The menu features a large selection of nutritious acai bowls, smoothies, juice medication, mocktails and much more. The Purple Rain Smoothie with three types of berries, dates, green spirulina, oat milk and vegan protein was a big seller.
A special juice with blue-green algae, lemons, pineapple and coconut milk with the aptly named Caribbean Blue Sea is fun to get lots of nutrients. The Peach Paradise bowl also sounds wonderful with almond milk, peaches, bananas, strawberries, homemade muesli, coconut shavings and honey.
Fresh ingredients make these options good for you too.
“We try to balance all products from a nutritional point of view, to balance them in terms of calories, but also fill them up,” says Perkins.
Business isn’t booming just yet, but the couple had the best first quarter of any business they’ve formed to date. They know it takes perseverance.
“The juice business is different; It takes time to grow, ”says Perkins. “People need to know the quality of your offer, the service and, ultimately, the most important thing … does it taste good?”
The juice bar on Oak Lawn
Courtesy Fit Juice Bar
As they grow their customer base, they have embraced their community and local partnerships, including one with Dallas Nonprofit Services of Hope. The charity made it easy for Fit Juice Bar to donate juice and other items to ensure donations go to communities and individuals in need of healthier food.
In the future, the couple will also expand their Include Fitness gym, which is located next to the juice bar and offers private workouts.
For now, the Perkinses are happy to settle in Dallas and consider it their home. This may be particularly helpful at the moment because you are now expanding your family too: you will now see your first child every day.
Fit Juice Bar, 2720 Oak Lawn Ave. (Oak Lawn), open Monday through Saturday, 4 a.m. to 11 a.m.
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