Beyond Meat Inks McDonald’s, Yum Deals – NBC 5 Dallas-Fort Worth
Plant-based food company Beyond Meat will be working with several major fast food chains in the coming years to expand what could possibly include plant-based burgers, chalupas, or toppings on a filled crust pizza.
Beyond Meat announced distribution agreements with McDonald’s as well as with Yum Brands, the parent company of KFC, Taco Bell and Pizza Hut, on Thursday.
The El Segundo, California-based company announced that it will develop plant-based products for all restaurants with exclusive menu items for each brand.
Beyond Meat previously had limited partnerships with McDonald’s and Yum Brands that tested their products in limited regions or with just an item or two. Companies are now building these relationships.
McDonald’s from Chicago will use the Beyond Meat partnership to bring the so-called “McPlant” burger and possibly plant-based pork, egg and chicken products onto the market.
Yum will be using Beyond Meat to expand its Beyond Fried Chicken products and pizza toppings at Pizza Hut. Yum, based in Louisville, Kentucky, has not set any specific menu options for Taco Bell.
Plant-based food products designed to mimic meat have become increasingly popular in recent years, and several large restaurant chains are now experimenting with food science to create healthier, greener products for customers. Burger King has partnered with Impossible Foods to offer products that also use plant-based products.