How Big Was the World Cup Sales Boost for Dallas Restaurants?

One Dallas restaurant owner says that in the months leading up to the World Cup, tourism officials promised a sales impact akin to “one and a half Super Bowls per game.” Before the world’s biggest sporting event, some restaurateurs bought into that summer-of-Super-Bowls dream, believing travelers would set sales records and make the scorching Texas … Continued The post How Big Was the World Cup Sales Boost for Dallas Restaurants? appeared first on D Magazine.