Dallas explores billboards in city parks to generate extra revenue

Dallas could install billboards in city parks as a way to generate money.Last week, city council members on the Parks, Trails, and the Environment committee were briefed on revenue opportunities related to advertising signage.It was part of an ongoing series of briefings exploring new ways to generate revenue so that Dallas can continue improving park and recreation services without relying so heavily on the general fund. The park billboards would be placed near park entrances or along the perimeter facing outward so that they are visible to traffic on nearby roadways rather than park visitors.They would also be custom designed to complement the park’s character and potentially offer additional shade or seating as part of the structure.City staff estimates 10 billboards placed in approved locations could generate up to $10 million per year for the park system. "Not breaking any news here. Obviously, we’re entering a time of challenging budgets. And so, therefore, in the park system we’