Dickies Arena to change venue name

One of Fort Worth's biggest venues will soon go by a new name.Dickies Arena name changeMatt Homan, the President of Dickies Arena and Trail Drive Management Corp., said in a podcast appearance that the arena will soon undergo a name change.Homan said Bluestar Alliance, the brand management company that acquired Dickies in 2025, no longer wants to be a part of the arena's naming rights."We'll be looking for a new naming rights partner in the coming months," Homan said.Dickies has been the arena's naming partner since it opened in 2019. The partnership was initially announced in 2017.Billboard Magazine recently ranked Dickies Arena the No. 1 venue in North America and the No. 5 venue worldwide.On April 22, Trail Drive Management Corp. sent a demand letter to Bluestar Alliance and VF Corporation, Dickies' former owner, requesting late payments over the arena's naming rights.Read the full letter below.Trail Drive Management Corp., the not-for-profit manager of city-owned Dickies Arena, sen