Dallas Zoo economic impact study shows billions generated for city as budget cuts loom

Data from a new study shows the Dallas Zoo generates billions for the city.The announcement comes as Dallas leaders are considering trimming the zoo’s budget.The Dallas Zoo is making a case for why the city should continue investing in it.An independent economic impact study by Tourism Economics found that the Dallas Zoo delivers an $18 return on every $1 the city invests.It also showed that over the next 12 years, the zoo will generate $3.2 billion in total economic impact for the city and will contribute nearly $150 million in state and local tax revenue.The zoo provides nearly 1,800 jobs annually and will welcome about 1 million guests a year.That study also showed 77% of the zoo’s visitors are from outside Dallas, and many of them also spend money on hotel rooms, restaurants and shops in the city.The zoo’s supporters pointed out that it is an anchor for the southern Dallas and Oak Cliff communities. Investments are being made in the areas adjacent to the zoo, so it only makes sense