A New Hiring Platform for the Service Industry Launches in Dallas

After months of testing tens of thousands of users across the Dallas-Fort Worth region, a platform has been launched that enables the restaurant industry to have a smooth hiring process.

The new app is called Seasoned, and it offers a range of easy-to-use, affordable tools that can be used to hire someone in just 24 hours. Think of it like LinkedIn is for restaurants: Seasoned is a community of service industry employees who can review job openings, schedule interviews with operators, and connect with colleagues.

Seasoned was originally founded in 2017 when CEO Ware Sykes realized that restaurants needed a better and more effective hiring process that would dramatically reduce the time it takes to obtain resumes and review candidates. This and the increasing demand for social niche spaces on the internet led him and his team to develop the community-based application.

“Restaurants almost everywhere identify hiring as their greatest challenge, both temporally and economically – the cost of sourcing, sorting, and organizing interviews for managers, and the cost of blank reels while doing that work,” Sykes told Dallas Innovates. “We have learned from managers that using Seasoned has allowed them to spend dramatically more time thinking about growing their businesses and effectively managing their restaurant.”

The platform is intended to provide twofold benefits for both sides of the hiring process.

With Seasoned’s simple four-step process, restaurateurs can easily find applicants, schedule an interview and find a job. And according to Sykes, it costs 60 to 70 percent less than traditional methods.

At the same time, job seekers – such as servers, chefs, and bartenders – can create a single profile for a number of restaurants. They can also build their own bespoke social network to communicate, share trading tips and support one another in an often troubled, troubled industry.

“We want to empower every hourly professional to achieve financial security, health and happiness in life while positively influencing industries and society,” says Seasoned’s website. This was a particularly important setting during the COVID-19 pandemic.

When the coronavirus completely disrupted the food and beverage industry, Seasoned quickly revamped its platform to respond to the most pressing needs of restaurants. The startup previously raised $ 20 million from TPG Growth.

Sykes announced that they have set up an online hub specifically for restaurant workers to build their own community of like-minded people and exchange battles over closures, food bans, and layoffs. They then realigned Seasoned’s recruitment product to focus on the “fast and fast” service industry, as it saw the greatest growth during the pandemic.

“We want to give restaurant owners access to the tools they need to be successful, especially at a time when businesses across the country are under pressure,” says Sykes. “We want to get Seasoned into the hands of as many people as possible.”

As more and more people switched to take-out and delivery, Seasoned saw a rapidly growing demand from the fast-casual and quick-service market segments. In addition, there is an extremely high employee turnover and the need for a platform like Seasoned.

The team quickly began working with some of the largest Dallas-Fort Worth restaurant operators such as Starbucks, McDonald’s and Chipotle. Prior to its recent launch, the Seasoned app was tested with thousands of local restaurants, many of which are users.

From here Seasoned plans to focus on DFW as its primary expansion market. The aim is for more than two thirds of the 320,000 local restaurant job seekers to pass through the platform.

Sykes says Seasoned is the ideal tool to better improve operations as the industry begins to recover. Restaurants keep saying that hiring is the number one challenge to sustaining growth.

But on the first day you use Seasoned: “You get access to cheaper, quick-to-adjust tools, and job seekers can immediately take advantage of opportunities across the region.” For Sykes, this is an immediate impact.

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