7-Eleven opens second Evolution Store in Dallas
The northeastern Dallas neighborhood in Lake Highlands is now home to the newest 7-Eleven Evolution store, only the second in Dallas and the fifth in the country.
The new Dallas location will have many of the same features that will attract customers across Dallas-Fort Worth. # 1 on the list is a Laredo Taco Company quick service restaurant, along with self-service coffee, coffee and espresso with touchscreen ordering, in-store biscuits and croissants, a wide variety of organic products, natural and better for you products, one extensive selection of wines and much more.
7-Eleven opened three of these new concept stores in New York City, Washington, DC and San Diego earlier this year. More Evolution stores are expected to open in 2021.
Lake Highlands-born mixed media painter and artist Mariell Guzman helped create a unique brand personality for the business and the neighborhood. Two larger than life murals were painted by Guzman both in the shop and on the north side of the shop. Guzman’s Mexican heritage influences her art – the use of bright, rich colors and whimsical, fun designs reflects the energy of the neighborhood.
“We have learned a lot since we opened our first Evolution Store in early 2019. Most importantly, convenience customers love the concept and its unique product mix,” said Chris Tanco, Executive Vice President and Chief Operating Officer of 7-Eleven. “The Sylvan | Thirty store far exceeded our expectations. Sales were three times higher than originally planned. We have learned what is important to customers and have already incorporated our insights into new and existing 7-Eleven stores throughout the system integrated.”
The Lake Highlands Store will have only the Laredo Taco Company’s second restaurant in Dallas. 7-Eleven acquired the authentic Mexican concept together with Stripes convenience stores in South Texas as part of the acquisition of Sunoco with 1,000 stores in 2018.
The Laredo Taco Company restaurants are famous in South Texas for their handcrafted tortillas, which are made from scratch in stores every day, as well as their popular salsa bar, with salsas, guacamole and pico de gallo made on site every day. Tacos, bowls, and platters include specialties not always found in Tex-Mex fast food restaurants, such as barbacoa, carne asada, picadillo, carnitas, and hand-broken egg breakfast tacos.
Some of the other innovative platforms that customers will see in the newest 7-Eleven Evolution store are:
- Extended self-service hot beverage bar with coffee and espresso, which is prepared via a touchscreen after ordering.
- Customizable novelty self-service beverages on tap such as cold nitro brew, premium teas, aguas frescas, slurpee nitro beverages with frozen coffee, smoothies with real fruits and flavored mineral water.
- An expanded selection of national and international wines that customers can use to get their favorites just around the corner.
- Walk-in beer cooler with a curated selection of craft and local beers, popular imports, and best-selling big branded beers.
- Cookies, croissants and more baked daily in the store.
- Digital initiatives that improve the shopping experience. With mobile checkout technology, customers can skip the checkout line and pay for their purchases on their smartphone. With the 7NOW delivery app, customers can have their favorite items such as fresh groceries, beverages, snacks, groceries and household products delivered directly to their doorstep or collect them by ordering and paying in advance.
“7-Eleven continues to push boundaries and try new solutions to meet customer needs,” said Tanco. “We are ahead of the game with digital technology, especially contactless payments, home delivery and loyalty programs. This has now become particularly important as we navigate further through the pandemic. The shopping experience will constantly evolve and we are lasers – focused on our bright future serving customers. “